Learn how Heather Berry serves at Applied Capital.

HEATHER BERRY

Investment Advisor

EMAIL HEATHER

Wealth management is about more than just numbers on a page; it’s about the families those numbers represent. Since joining Applied Capital in 2022, I have focused on a single mission: ensuring that the people we serve feel truly cared for as they navigate their financial journey.

I began my time at the firm as the Client Service Administrator, where managing the “behind-the-scenes” client operations gave me a deep appreciation for the small details that create a seamless client experience. Today, as an Investment Advisor, I combine that operational precision with over 15 years of experience in the pharmaceutical and medical device industries. Having spent over a decade in medical sales, I’ve always been driven by a desire to help people navigate high stakes decisions with confidence.

I transitioned into advisory work after seeing firsthand how a well executed retirement strategy can fundamentally change a family’s trajectory. To me, a financial plan isn't just a document; it’s the architecture of your future. I provide the technical precision and steady oversight required to protect your wealth, giving you the freedom to step away from the spreadsheets and enjoy the life you’ve built.

Here at Applied Capital

  • Arkansas State University, BS Public Relations & Marketing

  • Series 65 License

Education

Background

Investment Advisor Public Disclosure

Outside the office, I trade financial strategy for the great Arkansas outdoors with my husband, Phil, and our daughter, Abby. You’ll often find us hiking the trails at Petit Jean or kayaking the Little Maumelle River. I stay energized through fitness and a love for creative cooking, reimagining Southern classics with a healthy twist. Between Abby’s theater performances, dance competitions, and gymnastics meets, our family stays deeply rooted in our Maumelle community. Our lives are centered on our faith and a commitment to service, but our greatest joy comes from the time we share with the people who mean the most to us.

Outside the Office

Heather Berry, Investment Advisor, and her family.